The website that your business uses is critical to attract your target audience and get them to perform a certain action, whether that is making a purchase or signing up for a roof replacement estimate. When your website is missing certain design elements, it can be hard to navigate and lead to a poor user experience. What are the most important web design elements that every page needs?
All websites need to allow users a way to navigate from page to page, and your menus and navigation do just that. Make sure that users can easily find the navigation features and move seamlessly from page to page. You should also ensure that menus are easy to find when looking at a page on mobile devices.
2. Great, Effective Copy and Content
Content is the meat of every website. All web pages should be filled with keyword-rich, relevant content that is directly related to your business. Product pages, for example, should feature descriptions of each product and the information that users want to know before making a purchase. What size is the item? What are the uses of the item? What is it made of? Take time when writing your copy to ensure that it makes sense and factors into the goal of your website.
3. Mobile Optimization
Many web users today are navigating on desktop computers and handheld mobile devices. If your website is not optimized for use on mobile devices, you are missing out on all of those users. Your web design should look just as great and functional on an iPhone as it does on your desktop computer. You should also make sure that it loads just as quickly and easily on mobile devices.
4. Easy to Find Information
As with navigation and menus, your website is only useful if people are able to find what they are looking for. Make sure that your web design is easy to use and search through. Are your products and services all located in a specific area? How can the user find answers to questions they might have about shipping or the order process? Keeping things simple and straightforward will make sure that you don’t lose customers along the way.
5. Branding as Part of Your Web Design and Presence
When you navigate to your website, is it immediately obvious that it belongs to your company? Branding is one of the most critical elements of any great web design. Across the pages of your website, you should make sure that many factors are consistent, including:
- Taglines and slogans
- Imagery (photos and videos)
- Tone and personality of the copy
If any of these things do not match up, the user will not be able to engage with your brand and learn about who you are while they browse. This can decrease the chances of them making a purchase and returning to your website again in the future.
6. A Clear Call to Action on Every Page
The call to action is the thing that you want every visitor to your website to do before they navigate elsewhere. Do you want the visitor to make a purchase? Are you hoping to encourage browsers to call you to set up an appointment? Take time to think critically about the action that you want every visitor to take. Your call to action should be easy to understand and incorporated across every page of your website. A consistent CTA increases the chances of the visitor doing what you want them to.